Why Building a Community is Vital for Event Success: Insights from Hootsuite's 2024 Social Media Consumers Report

In today’s event landscape, establishing an engaged community has become a cornerstone of success. According to the 2024 Social Media Consumers Report, developing a community for your events is not just an advantage, it’s a necessity. Here are the reasons why having a community of followers is indispensable.

Increased Reach

One of the key benefits of an event community lies in its power of amplification. Followers don’t just attend your events; they share them, discuss their experiences, and encourage others to join. According to the report, up to 60% of event community members may purchase tickets after being recommended by other members.

Valuable Feedback

Your community is an invaluable source of feedback. Active participant feedback can guide future improvements and adjust your event strategy to better meet their expectations. This ongoing dialogue with your audience strengthens their sense of belonging and investment in the success of your events.

Engagement and Loyalty

A loyal community means a recurring audience for your events. By cultivating long-term relationships with your followers, you ensure not only regular participation but also the opportunity to turn occasional attendees into passionate brand ambassadors.

Community-Driven Innovation

By listening to your community, you can discover new ideas and perspectives that could shape the future of your events. This collaboration can lead to innovations that set your events apart from the competition and even better meet your audience’s desires.


Building a community around your events is more than just a marketing strategy; it’s a holistic approach that enriches the experience for all participants and supports the sustainable growth of your initiatives. Drawing on insights from Hootsuite’s 2024 Social Media Consumers Report, it’s clear that creating and nurturing an engaged community should be at the heart of your event efforts to ensure maximum impact.

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